In a small village in Marseille, France, a young entrepreneur from Denmark named Jens Hansen had a passion for baking. He noticed that many local bakeries struggled to produce consistent, high-quality bread, and he saw an opportunity to make a difference. With a small loan from his family and a rented kitchen, Jens started Levvon Bread Improver in 1950.
Jens's early days were marked by experimentation and innovation. He spent long hours perfecting his bread improver recipe, sourcing high-quality ingredients, and testing his product with local bakeries. His bread improver quickly gained popularity among bakers, who appreciated its ability to enhance dough strength, reduce baking time, and improve crust texture.
As Levvon's reputation grew, so did its operations. Jens invested in new equipment, hired additional staff, and expanded his product line to include various bread improver blends for different types of bread. He also introduced innovative production techniques, such as using advanced enzyme technology to improve dough stability and volume.
Diversification and Global Expansion
In the 1960s, Levvon began to diversify its product portfolio and expand its global presence. Jens's son, Morten, joined the business and played a key role in introducing new products, including:
Margarine: Levvon developed a range of high-quality margarines for baking, cooking, and spreading.
Mayonnaise: The company created a delicious and creamy mayonnaise that quickly gained popularity among consumers.
Food Flavor: Levvon introduced a range of natural and artificial food flavorings for various applications, including baking, savory, and sweet.
Food Colorant: The company developed a range of natural and artificial food colorants that met the highest standards of quality and safety.
Refined Palm Oil: Levvon began to produce high-quality refined palm oil for various applications, including food, cosmetics, and pharmaceuticals.
Levvon's global expansion accelerated in the 1980s, with the company establishing operations in over 20 countries, including:
North America: Levvon established a strong presence in the United States and Canada, partnering with leading food manufacturers and distributors.
Latin America: The company expanded into countries such as Brazil, Mexico, and Argentina.
Africa: Levvon entered the African market, with a focus on Central Africa, particularly in countries such as Democratic Republic of Congo, Republic of Congo, and Cameroon.
In Central Africa, Levvon partnered with local businesses and organizations to establish a strong distribution network and provide training and support to local bakers and food manufacturers.
A Legacy of Quality and Innovation
Today, Levvon is a leading global food ingredients company, with a presence in over 50 countries. The company remains committed to its founding values of quality, innovation, and customer satisfaction. Jens's legacy continues to inspire future generations of the Hansen family, who remain dedicated to helping food manufacturers and consumers around the world create delicious, high-quality food products.
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